CONSULTANCY EXPERIENCES

 
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BRAND triage

confide
& discover

REVEAL

THIS IS FOR YOU IF...

  • You have some confusion around where to take your business next

  • You are considering a re-brand

  • You have a new product or service to launch / promote

  • You need someone to bounce ideas off or generate ideas with

  • You need some direction, either strategically or creatively

  • You have an idea or area of business you want to develop but don't know where to start or how to make it become a reality

A Brand Triage session is a two-part process which is just as important for those who already know what they want as it is for those who don’t. It’s surprising how often a client starts with a set brief, only to discover that what they thought they wanted might not actually be the best way to meet their objectives! The path is always there but is not always clearly visible (especially true for solopreneurs and brand owners who are so close to their businesses).

 

Instead of simply facilitating the 'becoming' of your intended next steps, together we get under the skin and 'reveal' the core issues. Whether that is your purpose, values, mission, story, tone of voice, photographic style or campaign-specific objectives. Whatever is at the heart of your concern, together we work to reveal your true brand essence and unleash your brand's potential . 

The lasting value of your Brand Triage is in the follow up (a document) delivered after the meeting for you to keep and refer back to or use as the basis for moving on to the next stage of development. The result is a new found clarity, confidence, direction and importantly - an achievable plan of action for moving forwards.

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BRAND esteem

health check analysis

ASSESS

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THIS IS FOR YOU IF...

  • You have a brand which isn’t competing effectively in the marketplace

  • You are not certain of your own brand values or how your brand is perceived

  • You want to know what opportunities exist to take your brand to the next level of brilliance

  • You are too close to your own business to see what doesn’t work so well and what could work better

  • You’re not happy with a particular aspect of your brand comms but don’t know exactly why it’s wrong and how it could be better

What aspects of your brand are performing well and which areas could improve? For brand owners and ambitious entrepreneurs to tiny start ups and solopreneurs, this is a comprehensive analysis of all aspects of your existing or proposed brand identity and brand comms which can reveal illuminating results.

 

Your Brand Esteem health check will highlight opportunities for improvement and pave the way for creating a more effective brand with clear values, consistent messaging and purposeful design. You'll gain a real sense of your current brand esteem with a thorough assessment of your brand’s strengths and weaknesses along with useful insights from your Brand Confidante.

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KIND

WORDS...

“Andi is a good listener and is able to extrapolate the important message and convert it into high quality marketing content. I highly recommend her.”

CEO  -  IT'S ALL SAVVY 

Ben Gill

 

BRAND AWARE

competitor
analysis

OBSERVE

THIS IS FOR YOU IF...

  • You are launching a new brand and want to fully understand the market you want to enter

  • You are rebranding and need to reposition yourself within the market

  • You are trying to define your own USP and don't know what sets you apart from the herd

  • You want to identify industry trends and plan your strategy accordingly

  • You need a better understanding of what your customers want so you can better tailor your offering

  • You are seeking inspiration about ways to improve your business and brand communications 

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What do you really know about your competitors? We often think we know how our competition is performing but when we are so so passionate about something we've created ourselves, we can be inclined to be dismissive of anyone we secretly fear is better than us. Rarely are we brave enough to look close enough to reap the benefits from the learnings on offer.

Brand Aware is an in-depth analysis of other brands in your sector and commercial space that can tell you who should be on your radar. Any business, regardless of size, must operate with their eyes well and truly open. By taking an objective look at your competitive field, Brand Aware will provide you with a solid platform from which you can elevate your brand above others using these insights. The results of Brand Aware never cease to amaze clients who find it so illuminating. Knowledge is power!

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BRAND dna

brand
blueprint

REALISE

THIS IS FOR YOU IF...

  • You have other people producing work for you (either internally or externally) and need more consistency across their work

  • You need to clearly articulate your brand for external partners (for pitches, brand partnerships, sell-in proposals, for social media etc)

  • Your comms materials are currently fragmented and incohesive

  • Your messaging is unclear or not effectively being communicated

  • Your brand has never been defined!

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As personal brands and the self-employed all compete for attention in a crowded digital marketplace, the demand for really strong brands is greater than ever, regardless of size. Brands who know their purpose and have great stories will have a greater stand out and whilst your product or service may not be unique, your brand certainly should be.

 

Just as all of the information required for an organism lies within its DNA, waiting to be unlocked, the same is true for your brand. Your Brand DNA blueprint will provide you with the framework you need to more purposefully and deliberately create an intentional brand perception with your customer and clients in mind. It will define your brand and set out how you tell your story, providing the invisible platform upon which all of your fabulous work can then stand! Mapping out your positioning statement, your value proposition, brand vision and values, brand personality and tone of voice, your Brand DNA blueprint can (if required) also include your complete brand style guide making it a comprehensive and essential reference document for all your future comms. It's a unique toolkit that will contain everything you’ll need to use your brand creatively, strategically and to its greatest effect.