Under the umbrella brand of 50 Hill Rise would sit a new yoga brand, born out of the vast, airy flagship studio. The new sub-brand would align with the parent brand’s values and aesthetic, thus 50 Hill Rise’s iconic emblem was simplified to a silhouette and coupled with a complementary type face bearing the new studio name, Mantra. Bearing the tagline “yoga on the hill”, the new identity focused on softer tones from the parent brand palette.

See 50 Hill Rise case study here.