In 2023, a wellness hub in Richmond embraced new management and a bold transformation. Its iconic location was central to the brief and so to together, we created 50 Hill Rise - an umbrella brand uniting diverse wellness practitioners under one identity. Referencing Yin and Yang within the main logo, the brand mark was inspired by the studio’s breathtaking stained-glass windows, the lotus-infused logo reflecting the essence of holistic well-being. A full-scale rejuvenation followed, including an elegant new façade, wall decor and in-studio signage. The website, mirroring the venue’s serene aesthetic, positioned 50 Hill Rise as Richmond’s definitive destination for wellness.