PROJECT

Tracy is an established yoga instructor who ran a part time business providing a small number of classes in local public halls. With a minimal budget and no brand assets other than an existing, simple Canva-generated logo, she required a basic website to carry class information and contact details. Budget meant that a new brand identity was out of the question, so instead we worked to ensure photography encapsulated her brand essence and coupled this with a deconstruction of the simple logo device to add visual interest.