BRAND IDENTITY DESIGN
BRAND CONSULTANCY
SOCIAL MEDIA

A leading provider of advanced acupuncture training rooted in the classics of Chinese medicine, the International College of Acupuncture sought assistance to identify, reach and connect with potential students. A thorough consultation process revealed the requirement for a cohesive brand strategy, a new brand identity, a refined website user experience and a consistent visual language across all comms. After the re-design and creation of social media graphics, guidelines and templates were provided enabling the ICA to continue to create its own materials in-house.