CLIENT 

CALLULA POP

PROJECT

BRAND IDENTITY CONCEPT

Callula Pop is the name of a fictitious beauty blog site for my daughter - an idea we  we played with during her Communications degree. Though not her real name, she's known as "Pop" which leant itself well to the idea of a sweet, fizzy and popular blog. Callula, meaning "small beauty" or "beautiful little one" is one of her middle names and further embodied the brand personality.  She gave a clear brief and thus the concept brand "Callula Pop" was born. This project was purely for our enjoyment but I've included it here just because we love it!