CLIENT 

ALI OSWALD MAKE UP

PROJECT

BRAND IDENTITY
CREATIVE DIRECTION
WEBSITE DESIGN

Ali Oswald, an independent make-up artist and educator, approached me to create a new brand identity and website design. Working in collaboration with her interior designer, simultaneously briefed to refurbish her home studio, I created the palette, moodboard and direction for the new brand aesthetic.  Ali’s typographic logo design offered versatility to work across the two different areas of her business: make up artistry and education. Typography was implemented across eye-catching, beauty themed, poster-style visuals throughout the studio itself, in her new website design and across social media graphics.